Case study Meta Ads

Lusso: 3,847 leads at $14.66 each for a Las Vegas auto styling studio

Lusso is a Las Vegas studio for paint protection film, window tint, wraps and wheels. Meta lead campaigns built around each service generated 3,847 leads at an average of $14.66, with window tint leads coming in under $10.

Client: Lusso Auto Design
Industry: Automotive styling: paint protection film, window tint, wraps
Market: Las Vegas, United States
Timeline: 2025 to November 2026

3,847 Leads from Meta Ads

$14.66 Average cost per lead

$9.34 Best cost per lead (window tint)

3.5M Impressions

Source: Meta Ads Manager, lifetime account data to 14 November 2026

Overview

The starting point

Background

Lusso Auto Design offers high-ticket car styling services in Las Vegas, from paint protection film (PPF) to window tint, vinyl wraps and wheels.

The challenge

Each service has a different price point and buyer, so one general campaign was not enough. The studio needed a steady flow of enquiries for every service at a cost that made sense for each job.

Goals

Generate a steady flow of leads for every service
Keep cost per lead low for tint and wraps
Build demand for high-ticket PPF jobs

Approach

What I did

Meta Ads Lead generation Instant forms Offer campaigns

01

One campaign per service

Separate lead campaigns for PPF, window tint and wraps, each with its own offer and creative.
02

Instant lead forms

Used Meta lead forms so people could enquire in a few taps.
03

Offer-led campaigns

Ran a monthly PPF giveaway to build a large lead list for follow-up.
04

Website lead campaigns

Added website lead campaigns with Pixel tracking.
05

Weekly reporting

Tracked spend, leads and cost per lead every week and shifted budget to the cheapest leads.

Results in detail

3,847 leads from $56,414 in ad spend, an average of $14.66 per lead.
Window tint: 364 leads at $9.87 (2025) and 322 leads at $9.34 (2026).
Car wraps: 278 leads at $12.01.
Paint protection film: 186 leads at $25.76 and 244 leads at $28.70, for a much higher-value service.
Monthly PPF giveaway: 924 leads at $4.46 to grow the follow-up list.

Cost per lead from Meta Ads Manager. Lower is better.

Splitting campaigns by service let each one have the right offer and the right budget, which kept tint and wrap leads cheap while still feeding the high-ticket PPF pipeline.

How to read these numbers

Lifetime totals from Meta Ads Manager. The monthly giveaway campaign produced very cheap leads ($4.46) but these are typically lower intent than service enquiries, so the case study leads with the service campaigns. PPF leads cost more because the service is higher value.