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Portfolio

Selected work across SEO, ads and tracking

A look at the kinds of projects I work on. Some client names are kept private, but I am happy to walk you through full examples and results on a call.

SEO UK and Europe

Global consumer brand

Technical SEO for several brand websites across Europe, including Shopify migrations and site speed.

What I did

  • Post-migration UAT checks for a new Shopify store
  • Mobile Core Web Vitals audit and fix workbook
  • Canonical and hreflang checks across markets
  • Organic traffic drop investigation
Technical SEOMigrationsCore Web Vitals
AI Search UK and Europe

Global consumer brand

AI search visibility tracking against a key competitor, plus training for senior stakeholders.

What I did

  • Prompt tracking for brand and category topics
  • Competitor share of AI answers
  • AEO and GEO training plan deck
  • Monthly SEO, GEO and AEO insights report
AEOGEOReporting
Local SEO United Kingdom

Self storage operators

Google Business Profile management for a portfolio of independent and multi-site self storage businesses.

What I did

  • Category, services and description optimisation
  • Monthly GBP posts for every location
  • Monthly GBP performance reports
  • Setup support for new locations
Google Business ProfileGBP PostsReporting
Paid Media United States

HVAC companies

Lead generation and reporting for heating and air conditioning companies in several US states.

What I did

  • Local Services Ads management
  • Meta Ads campaigns and weekly reports
  • Monthly GBP reports and keyword tracking
  • Multi-channel lead dashboard for the team
Local Services AdsMeta AdsDashboards
Tracking Pennsylvania, US

Plumbing company

A full view of every lead, with spam calls removed so the real cost per lead is clear.

What I did

  • LSA lead tracker with spam-adjusted reporting
  • Meta Ads reporting
  • Geo-grid heat map rank tracking
  • Marketing dashboard used by the whole team
LSALead TrackingGeo-grid
Tracking United States

Medical practices

Step by step tracking of online appointment booking, and an investigation into mismatched visit numbers.

What I did

  • Booking form step tracking in GTM
  • Matomo setup for medical clinics
  • GA4 vs Matomo discrepancy investigation
  • Clear QA report for the client
GTMMatomoGA4
Paid Media Greater Montréal, Canada

Gym chain

Google Ads Performance Max campaigns to drive memberships across multiple gym locations.

What I did

  • Performance Max campaign build
  • Asset groups and audience signals
  • Conversion tracking checks
  • Ongoing optimisation
Google AdsPerformance Max
SEO B2B

Precision manufacturer

A complete SEO engagement for an industrial manufacturer selling to engineers and buyers.

What I did

  • Keyword research and clustering
  • Technical SEO audit
  • Content plan by product and industry
  • On-page recommendations
Keyword ResearchTechnical SEOContent
Paid Media Pakistan

Fashion e-commerce

Meta Ads and SEO planning for online fashion stores selling through their website and WhatsApp.

What I did

  • Click-to-WhatsApp campaign strategy
  • Ad copy and creative direction
  • SEO proposal and 6-month roadmap
  • Store audit and quick wins
Meta AdsClick-to-WhatsAppSEO

Some client names and figures are kept confidential. Full case studies with results are shared on request.

Industries

Industries I know well

I have worked hands-on with these industries in Pakistan, the UK, US, Canada and Europe, so I already understand how their customers search and buy.

Self storage
HVAC and plumbing
Home services
Healthcare clinics
Fashion and e-commerce
Manufacturing
Global consumer brands
Marketing agencies
Markets I work inPakistanUnited KingdomUnited StatesCanadaEurope

Want results like these for your business?

Book a free 30 minute call. I will look at your website and ads, and tell you honestly what I would fix first.

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