Case study Meta Ads

Taboo Wear: PKR 309.6K in sales and 2.56x ROAS for a Pakistani fashion brand

Taboo Wear is a Pakistani fashion brand selling through its website and WhatsApp. Meta sales campaigns for the men's collection returned up to 2.56x, and the account generated PKR 309.6K in tracked sales plus 217 customer conversations.

Client: Taboo Wear
Industry: Fashion e-commerce
Market: Pakistan
Timeline: 2026

PKR 309.6K Sales tracked from Meta Ads

2.56x ROAS on the best men's campaign

113 Website purchases

217 Customer chats started

Source: Meta Ads Manager, lifetime account data to 14 November 2026

Overview

The starting point

Background

Taboo Wear sells men's and kids' clothing online in Pakistan, through its website and through WhatsApp conversations.

The challenge

Pakistani fashion buyers often want to chat before buying, and budgets are tight. The account needed to sell directly online while also starting conversations with buyers who prefer WhatsApp.

Goals

Drive website sales on a lean budget
Find the collection that sells best on Meta
Start conversations with buyers who prefer to chat

Approach

What I did

Meta Ads Sales campaigns Click-to-WhatsApp

01

Collection-led sales campaigns

Built website sales campaigns around the men's collection, the strongest seller.
02

Duplicate and scale

Copied the winning campaign to scale spend without resetting learning.
03

Click-to-WhatsApp and engagement

Used messaging and engagement campaigns to start chats with buyers.
04

Pixel purchase tracking

Optimised for real website purchases with purchase values tracked.

Results in detail

PKR 309,563 in tracked sales from PKR 161,794 in ad spend, a blended 1.91x ROAS.
Men’s collection website sales: 59 purchases and PKR 159,271 in sales at 2.44x ROAS.
Scaled copy of the same campaign: 37 purchases and PKR 105,243 at 2.56x ROAS.
217 customer conversations started on messaging apps.

Return on ad spend from Meta Ads Manager. Higher is better.

Focusing budget on the men’s collection, and scaling it with a duplicated campaign, produced the best returns in the account.

How to read these numbers

Lifetime totals from Meta Ads Manager in Pakistani Rupees (PKR). Blended ROAS across all campaigns, including awareness and engagement, is 1.91x. A small hoodie test reached 2.79x on PKR 4.3K of spend, so it is not used as the headline.