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Case study Local SEO

UK self storage operators: Google Business Profile management across many locations

Google Business Profile management for a portfolio of independent and multi-site self storage businesses across England and Wales.

Client
UK self storage operators
Industry
Self storage
Market
United Kingdom
Timeline
Ongoing
UK self storage operators case study

Overview

The starting point

Background

Self storage customers search locally and decide quickly, so the Google map pack drives most calls and visits.

The challenge

Each location needs its own optimised profile, fresh posts and clear monthly reporting, including brand new sites with no history.

Goals

  • Rank in the map pack for storage searches in each town
  • Keep every profile active and accurate
  • Show owners clear monthly results

Approach

What I did

Google Business Profile Local SEO Monthly reporting
  1. 01

    Profile optimisation

    Categories, services, descriptions and photos set up properly.

  2. 02

    Monthly GBP posts

    Fresh posts for every location every month.

  3. 03

    New site launches

    Setup support for new locations from day one.

  4. 04

    Monthly reports

    Calls, directions and website clicks explained in plain English.

Results shared privately

This client's figures are confidential. I am happy to walk you through the full results on a call.

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How to read these numbers

Figures are shared with each client privately.

Tools used

Google Business Profile geo-grid rank tracking Looker Studio

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