Case study Meta Ads

Liquor Loft: 9.2K link clicks at $0.39 to grow delivery orders and a VIP Club

Liquor Loft is a Las Vegas liquor store with its own delivery app and VIP Club. Low-cost traffic campaigns sent 9.2K people to the app and VIP Club pages at $0.39 a click.

Client: Liquor Loft
Industry: Retail, liquor store and delivery
Market: Las Vegas and Henderson, United States
Timeline: May 2026 to November 2026

9.2K Link clicks

$0.39 Average cost per link click

$0.35 Cost per VIP Club page view

613K Impressions

Source: Meta Ads Manager, lifetime account data to 14 November 2026

Overview

The starting point

Background

Liquor Loft runs a store in the Las Vegas area, a delivery app and a VIP Club for regular customers.

The challenge

The store needed more people downloading and using its delivery app, and more locals joining the VIP Club, on a modest monthly budget.

Goals

Drive cheap, relevant traffic to the delivery app
Grow VIP Club sign-ups
Build local awareness in Henderson

Approach

What I did

Meta Ads Traffic campaigns Local awareness

01

Delivery app traffic

Traffic campaigns optimised for landing page views on the app page.
02

VIP Club campaign

A dedicated campaign driving locals to the VIP Club page.
03

Local awareness

A Henderson awareness campaign to reach nearby customers.
04

Cost control

Optimised for landing page views so clicks came from people who actually loaded the page.

Results in detail

9,223 link clicks at $0.39 each from $3,637.
Delivery app campaign: 4,985 landing page views at $0.53.
VIP Club campaign: 742 landing page views at $0.35.
189,642 people reached locally.

From Meta Ads Manager. Lower is better.

Optimising for landing page views rather than raw clicks kept the traffic cheap and real.

How to read these numbers

Lifetime totals from Meta Ads Manager. Landing page views count people who clicked and then loaded the page. Alcohol advertising follows Meta's age and location rules.