Case study Meta Ads

Bendy Fit: 5.14x ROAS peak week and $229.9K in tracked sales from Meta Ads

Bendy Fit sells golf and mobility training products online. Its main prospecting and retargeting campaign climbed from 1.35x to 5.14x ROAS in three weeks in January 2025, and across almost two years the account drove 1,429 purchases and $229.9K in tracked sales.

Client: Bendy Fit
Industry: E-commerce, golf and fitness training products
Market: United States
Timeline: December 2024 to November 2026

5.14x ROAS, peak week (21 to 27 Jan 2025)

4.74x ROAS over 3 weeks (21 Jan to 10 Feb 2025)

$229.9K Total sales tracked from Meta Ads

1,429 Website purchases

Source: Meta Ads Manager, lifetime account data to 14 November 2026

Overview

The starting point

Background

Bendy Fit is a direct-to-consumer brand selling golf performance and mobility training products through its own website, mainly to golfers in the United States.

The challenge

Training products need to be shown in action before people buy. The account had to find creative that sells, scale spend across prospecting and retargeting, and keep the cost of each sale under control.

Goals

Grow website sales from Meta Ads
Keep return on ad spend healthy while scaling
Find the creative angles that sell the product best

Approach

What I did

Meta Ads Sales campaigns UGC creative testing

01

Prospecting plus retargeting structure

Ran a combined purchase campaign that found new buyers and brought back website visitors.
02

UGC creative

Tested creator and customer-style videos that show the product in use.
03

Monthly creative tests

Ran dedicated test campaigns to find new winning ads before older ones tired.
04

Pixel and purchase tracking

Optimised for real website purchases, with purchase value tracked for ROAS.
05

Budget to winners

Moved spend towards the campaigns returning the most sales.

The numbers

Before and after

Weekly ROAS, prospecting and retargeting campaign

+281%

Before1.35x

After5.14x

Results in detail

Peak period: in the week of 21 to 27 January 2025, the prospecting and retargeting campaign returned 5.14x: $596 spent for $3,067 in sales from 16 purchases. Over the three weeks from 21 January to 10 February 2025 it held 4.74x, turning $1,758 into $8,339 from 45 purchases.

Jan to Feb 2025, from Meta Ads Manager. Higher is better.

Across the whole account

$229,850 in tracked purchase value from 1,429 purchases.
$140,320 total ad spend, with 187,599 link clicks and 3.7M impressions.
Main prospecting and retargeting campaign: 559 purchases and $83,547 in sales at 2.14x ROAS.
UGC campaign: 204 purchases and $31,940 in sales at 2.18x ROAS.

Return on ad spend from Meta Ads Manager. Higher is better.

UGC that shows the product being used was the clearest winner. The campaigns built around it delivered the best return in the account.

How to read these numbers

The 5.14x peak is one week (21 to 27 January 2025) of the prospecting and retargeting campaign: $596 spent, $3,067 in sales, 16 purchases. Across 21 January to 10 February 2025 that campaign ran at 4.74x ($1,758 spent, $8,339 in sales, 45 purchases). Over the full account lifetime, including tests and upper-funnel campaigns, blended ROAS is 1.64x. All figures from Meta Ads Manager with the account's default attribution.