Case study Meta Ads

Plumbing Pros: 95K video views at $0.01 feeding a local lead pipeline

Plumbing Pros is a local plumbing company in Pennsylvania. Low-cost video campaigns built a warm local audience of 95K views, and lead form campaigns turned that attention into enquiries at $36 to $41 each.

Client: Plumbing Pros
Industry: Plumbing, home services
Market: Lehigh Valley, Pennsylvania, United States
Timeline: April 2025 to November 2026

95.3K Video views (ThruPlays)

$0.01 Cost per video view

$36.09 Best cost per lead

33 Leads

Source: Meta Ads Manager, lifetime account data to 14 November 2026

Overview

The starting point

Background

Plumbing Pros provides residential plumbing services across the Lehigh Valley in Pennsylvania.

The challenge

People rarely need a plumber until something breaks. The business needed to stay familiar to local homeowners and capture enquiries when they were ready.

Goals

Build a warm local audience with video
Capture leads for core plumbing services
Keep cost per lead affordable

Approach

What I did

Meta Ads Video engagement Lead forms

01

Video engagement

Ran short educational videos to build a warm local audience cheaply.
02

Lead forms for core services

Lead campaigns targeting homeowners for the main services.
03

Video plus leads pairing

Ran engagement and lead campaigns side by side around the same topics.
04

Community posts

Promoted charity and customer feedback posts to start conversations.

Results in detail

95,273 video views at about $0.01 each.
33 leads and 38 conversations from $3,024 in total.
Core services lead forms: 9 leads at $36.09. Topic video lead forms: 21 leads at $41.15.
Charity post: 26 conversations at $4.79.