Case study Google Ads

Pepperland: PKR 463K ad spend turned into PKR 8M in sales (17.3x ROAS)

A Pakistani women's fashion brand in the HKB Retail group, since merged into Beechtree. On a tightly controlled budget, Google Ads turned PKR 463K of spend into PKR 8M in sales.

Client: Pepperland (HKB Retail)
Industry: Fashion e-commerce
Market: Pakistan
Timeline: 30 days (14 Feb to 14 Mar 2024)

PKR 8M Sales from Google Ads

PKR 463K Ad spend

17.3x Return on ad spend

1.68% CTR

Source: Google Ads, all 14 enabled campaigns

Overview

The starting point

Background

Pepperland offered ready-to-wear and unstitched clothing to a price-conscious, fashion-forward audience. The brand has since been merged into Beechtree.

The challenge

A lean budget had to deliver strong sales in the most competitive weeks of the year, across 14 campaigns.

Goals

Drive efficient online sales on a tight budget
Keep a high blended ROAS
Capture peak pre-Eid demand

Approach

What I did

Google Ads Shopping Performance Max

01

Spend where it returns

Concentrated budget on the campaigns and products with the highest return.
02

Feed and Shopping

Kept the product feed clean so Shopping ads matched buying searches.
03

Season-led pacing

Paced spend into the pre-Eid peak.
04

Tight controls

Managed search terms and bids to protect efficiency.

The numbers

Before and after

Ad spend vs sales (PKR)

+1,628%

Before463K

After8M

Results in detail

This is the cleanest paid media result in the portfolio, because every number, including spend, comes straight from the account.

PKR 463K ad spend.
PKR 8M in tracked sales.
17.3x ROAS (1,728.19%).
1.68% CTR.

Combined with Beechtree in the same season, the HKB Retail group generated PKR 28.8M in tracked Google Ads sales.

How to read these numbers

All figures are exact from the account, including spend. The 17.3x ROAS is blended across 14 campaigns in peak season and includes branded demand. Currency is Pakistani Rupees (PKR).