Case study Google Ads

Beechtree: PKR 20.8M in sales at 26.7x ROAS in the pre-Eid season

A well-known Pakistani fashion brand for women and kids. In the run-up to Ramadan and Eid, the biggest shopping season of the year, the Google Ads account drove PKR 20.8M in tracked sales.

Client: Beechtree (HKB Retail)
Industry: Fashion e-commerce
Market: Pakistan
Timeline: 30 days (14 Feb to 14 Mar 2024)

beechtree.pk

PKR 20.8M Sales from Google Ads

26.7x Return on ad spend

245K Clicks

2.70% CTR

Source: Google Ads, all 20 enabled campaigns

Overview

The starting point

Background

Beechtree, part of HKB Retail, sells unstitched, pret, luxury pret and western wear for women and kids through its Shopify store.

The challenge

Pakistani fashion e-commerce is fast-moving, price-sensitive and very seasonal. The pre-Eid weeks bring a huge surge in demand, and the account had 20 campaigns across search, shopping and Performance Max to manage.

Goals

Maximise tracked online sales in peak season
Keep a strong return on ad spend across all campaigns
Put budget behind the best collections and audiences

Approach

What I did

Google Ads Shopping Performance Max

01

Account structure by intent

Organised campaigns around brand, category and product intent.
02

Shopping and feed

Optimised the product feed so the right collections showed for the right searches.
03

Seasonal budget control

Shifted budget towards the strongest campaigns as Eid demand rose.
04

Daily optimisation

Managed bids, search terms and assets across all 20 campaigns.

Results in detail

In a single 30-day window, Beechtree’s Google Ads account generated PKR 20.8M in tracked sales at a blended return on ad spend of about 26.7x.

PKR 20.8M in tracked sales (conversion value).
26.7x ROAS (2,672.65%) across all campaigns.
245K clicks at a 2.70% CTR.

Timing the budget around the pre-Eid surge, and keeping the feed and structure clean, let the account capture peak demand efficiently.

How to read these numbers

The 26.7x ROAS is a blended figure across all 20 campaigns during peak pre-Eid season, and includes branded and Shopping demand from an established brand. Sales are in Pakistani Rupees (PKR).