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Case study Meta Ads Tracking

US home services: LSA, Meta Ads and a dashboard that tracks every lead

Lead generation and reporting for HVAC and plumbing companies, with spam leads removed so the real cost per lead is clear.

Client
US HVAC and plumbing companies
Industry
Home services
Market
United States
Timeline
Ongoing
US HVAC and plumbing companies case study

Overview

The starting point

Background

Home service owners need the phone to ring, and need to know which channel each job came from.

The challenge

Leads arrive from LSA, Meta, Google Business Profile and the website, and spam calls make cost per lead look better than it really is.

Goals

  • More booked jobs from LSA and Meta
  • One place to see every lead
  • A true cost per lead, without spam

Approach

What I did

Local Services Ads Meta Ads Lead tracking Dashboards
  1. 01

    LSA management

    Profile optimisation and disputing spam or out-of-area leads.

  2. 02

    Meta Ads

    Lead campaigns with weekly reporting.

  3. 03

    Lead tracker

    One workbook for every lead, by channel.

  4. 04

    Spam-adjusted reporting

    Real cost per lead shown to the owner every month.

Results shared privately

This client's figures are confidential. I am happy to walk you through the full results on a call.

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How to read these numbers

Figures are shared with each client privately.

Tools used

Local Services Ads Meta Ads Manager Google Sheets Looker Studio

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