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Case study SEO

Global consumer brand: technical SEO and Shopify migrations across European markets

Technical SEO for several brand websites across European markets, including Shopify migrations, site speed and international SEO checks.

Client
Global consumer brand (private)
Industry
Consumer goods
Market
UK and Europe
Timeline
Ongoing
Global consumer brand (private) case study

Overview

The starting point

Background

A global consumer brand runs separate websites for many European markets, several of them moving to new Shopify stores.

The challenge

Migrations are one of the riskiest moments for SEO. Redirects, canonicals, hreflang and page speed all have to be right on launch day, in every market.

Goals

  • Protect rankings through each migration
  • Fix mobile Core Web Vitals
  • Keep international SEO signals correct across markets

Approach

What I did

Technical SEO Migration UAT Core Web Vitals
  1. 01

    Post-migration UAT

    Checked redirects, indexing, canonicals and tracking after each launch.

  2. 02

    Core Web Vitals audit

    Built a mobile speed fix workbook for the development team.

  3. 03

    International checks

    Verified canonical and hreflang set-up across market templates.

  4. 04

    Traffic drop investigations

    Diagnosed organic drops and gave clear fixes.

Results shared privately

This client's figures are confidential. I am happy to walk you through the full results on a call.

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How to read these numbers

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Tools used

Screaming Frog Google Search Console PageSpeed Insights Looker Studio

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