Skip to content

Case study Tracking

US medical practices: step-by-step tracking of online appointment booking

Step-by-step tracking of online appointment booking, and an investigation into why Matomo and GA4 visit numbers did not match.

Client
US medical practices
Industry
Healthcare
Market
United States
Timeline
Project
US medical practices case study

Overview

The starting point

Background

Medical practices take bookings through third-party booking apps, which makes tracking harder.

The challenge

The practices could not see where patients dropped off in the booking form, and two analytics tools reported very different numbers.

Goals

  • Track every step of the booking form
  • Explain the gap between Matomo and GA4
  • Give the practice clear, trusted numbers

Approach

What I did

Google Tag Manager Matomo GA4
  1. 01

    Tracking plan

    Defined an event for each booking step.

  2. 02

    GTM build

    Set up tags and triggers for each step.

  3. 03

    Matomo setup

    Privacy-friendly tracking for clinics.

  4. 04

    Discrepancy investigation

    Explained and fixed the gap between tools.

Results shared privately

This client's figures are confidential. I am happy to walk you through the full results on a call.

Book a Call

How to read these numbers

Figures are shared with each client privately.

Tools used

Google Tag Manager Matomo GA4

Want results like these?

Tell me about your business. I will review your website, tracking and ads, and show you where the quickest wins are.

Get a Free Audit WhatsApp Me

More work

Other case studies

View all work
Chat with me